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Causata a finalist for Red Herring Top 100 North America award

Red Herring 100 FinalistRed Herring has named Causata a finalist for their Top 100 North America award, which honors the year's most promising private tech start-ups.

According to Red Herring, they score companies by twenty factors, including addressable market size, IP and patents, financing, proof of concept, trailing revenues and management expertise, as well as submitted info and an interview.

We are pleased to be included with so many emerging, successful companies.

Register Today for Causata Webinar "1:1 Marketing Made Easy" Featuring Forrester Research

Today is the last opportunity to sign up for webinar sharing best practices for optimizing 1to1 real-time cross-channel offers and digital ad targeting using multiple sources of big data.

Customer experience leader Causata today reminds marketers and their digital agencies that registration for its free webinar featuring Forrester Research, Inc. Principal Analyst Rob Brosnan ends at midnight eastern. The live one-hour webinar on May 14, 2013 is titled 1:1 Marketing Made Easy with Big Data. It will outline best practices for leveraging customer data from multiple marketing channels to optimize real-time marketing decisions and campaigns in order to move beyond the traditional ad campaign.

Sign-up for free by midnight eastern at the Causata webinar registration page: http://causata.com/content/1-1-marketing-made-easy-big-data.

Causata featured on BigData-Startups.com

BigData StartupsCausata was featured this week on BigData-Startups.com. The article said:

"Finally, a tool has arrived that enables true customer insight, in real-time, for all customers. Causata is a customer experience management platform that aims to create meaningful experiences through big data. Data from every customer interaction is combined to create valuable customer profiles for marketers."

BigData-Startups also said:

"It is built on top of Hadoop/Hbase and it utilizes a scalable NoSQL data store for multi-structured customer data."

And:

"Gaining a 360 degrees view on customers and their customer journey is extremely valuable to marketers and more organisations will have to develop a better understanding of their customers to survive in the future. We therefore see a bright future for Causata and give them a 7 bits rating."

Read the full article

David Raab of Customer Experience Matrix highlights Causata as a player in the new "Customer Data Platform" category

Causata has been featured on David Raab's Customer Experience Matrix blog: "I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example." Raab runs Raab Associates Inc.

In the post, Raab includes Causata in a new software category, the "Customer Data Platform" which he defines as "systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels."

Delivering Credible Marketing Decisioning ROI

By Brian Ivanovick, Director Client Services

Marketers continue to be challenged to provide a credible campaign ROI story to their executives. As a result many CEOs have given up asking Marketing to explain how their campaigns impact revenue and the business in general. Take the following statistic cited in this article by Nichole Kelly on Social Media Explorer from the Fournaise Report:

"More than two thirds (69%) of CEOs say they have stopped enforcing key business objectives and indicators on marketers because they have 'continuously' failed to prove marketing strategies and campaigns delivered business growth."

There’s no shortage of smart, capable people in marketing, so why is this happening?

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