At Causata, many of the best minds in digital marketing, CRM, big data engineering
and machine learning have created an integrated enterprise solution to solve a
How can B2C companies extract insight and intelligence from their customer interaction data in order to create meaningful digital experiences for their customers within a time frame that matters?
Causata’s Customer Experience Management (CXM) applications help companies turn their most valuable customer data into more personalized and timely offers, promotions and ads.
Causata takes advantage of an industry-standard Hadoop/HBase Big Data architecture that scales to hundreds of terabytes. Our industry-specific applications for cross-sell, acquisition, and retention personalize web and mobile experiences, drive email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service.
Causata’s CXM applications:
- Assemble online and offline customer interactions through data ingest into individual identity graphs in order to better understand your customers' journeys;
- Build detailed predictive profiles for next best offer and develop micro customer segments through predictive analytics;
- Turn customer intelligence and predictive models into real-time marketing actions through multi-channel decisions.
Causata has patents pending on Reinforcement Learning techniques which enable optimized real-time decisions in 50 milliseconds or less. Visit our Products page to learn what you can do with Causata.
Causata’s customers are leading global companies across multiple industries including Financial Services, Communications, Technology and Digital Media.
Our enterprise ecosystem is expanding quickly with partners that include leading Big Data infrastructure providers, enterprise application software leaders, and digital marketing agencies. For a full list, visit our Partners page. Please contact us if you’d like to be a partner.
Founded in 2009 and funded by Accel Partners, Causata has invested four years and millions of dollars in its customer experience management software. Causata’s management team is comprised of CRM and Digital Analytics veterans who are passionate about humanizing Big Data. Causata’s headquarters are in San Mateo, California with its development office based in London, England. For more information, follow us @Causata.