Causata's Customer Experience Management (CXM) applications address one of the biggest challenges in B2C Marketing today:
How to take advantage of your huge volumes of online and offline customer interaction data to serve your customers with more personalized offers, ads and promotions.
Causata works by capturing, identifying, and analyzing individual customer behavioral data across your many customer touch-points and then determining in web-time what marketing actions you should take (cross-sell, discount, promote, personalize and more).
The result: Causata empowers business analysts and marketers to achieve key business goals such as increasing revenue, engagement and customer lifetime value by personalizing individual customer experiences.
What makes Causata effective?
Our Identity Graph algorithms use first-party online and offline customer data to stitch together the identities and event timelines (or journeys) of your customers.
Causata’s Predictive Profile compares millions of individual customer paths and histories against each other to discern customer micro-segments and to predict customer intent.
Our patent-pending Machine Learning algorithms utilize online reinforcement learning techniques to continuously build better predictive analytics models as decisions are made.
Causata Decisioning ensures your offers, promotions and ads are placed in less than 50 milliseconds to deliver a consistent digital customer experience across any touch-point.
Whether your customers interact with you via the web, mobile apps, social campaigns, email, through the call center or in-person, Causata helps you create meaningful experiences through data.